Voter’s Edge California
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Presentado por
League of Women Voters of California Education Fund
November 6, 2018 — Elección General de California

City of Daly City
Measure VV - Majority Approval Required

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Resultados electorales


20,024 votos si (79.78%)

5,076 votos no (20.22%)

To maintain senior, youth/afterschool, parks/recreation, library, disaster preparedness programs, school safety officers, rapid response to burglaries; address homelessness; improve traffic safety; maintain Daly City financial stability and other general services, shall an ordinance by adopted increasing the City's transient occupancy (hotel) tax by up to 3% paid by hotel/motel guests, providing approximately $300,000 annually until ended by votes, requiring audits, with all funds only for Daly City?

¿Qué es esta propuesta?

Información básica sobre la iniciativa de ley — Información oficial sobre esta iniciativa

Análisis del analista legislativo / Proposal

Rose Zimmerman, City Attorney

The City of Daly City City Council has placed Measure VV on the ballot to approve an ordinance increasing the existing transient occupancy tax, also known as a hotel tax, within Daly City. The tax is paid only by persons, primarily visitors, who rent a hotel room located in Daly City for 30 days or less. All revenues resulting from the increase in the transient occupancy tax on the rental of a hotel room would be unrestricted revenues allocated to the City's general fund and thus can be used for any legitimate general governmental purpose. No portion of the revenues generated by this tax would go to the State of California.

The proposed ordinance would increase the transient occupancy tax rate on rent charged to persons for the rental of a hotel room as follows:

  * effective January 1, 2019, the tax on rent charged to persons renting a hotel room would increase from 10% to 12%; and

 * effective January 1, 2020, the tax on rent charged to persons renting a hotel room would increase from 12% to 13%

By way of example a person renting a hotel room for $100 per night currently pays a hotel tax of $10 per night. If Measure VV passes, a person renting a hotel room for $100 per night will pay a hotel tax of $12 per night effective January 1, 2019 which will increase to $13 per night effective January 1, 2020.

Because the use of tax revenue generated by the increase in the transient occupancy tax can be used for unrestricted general governmental purposes, it is classified as a "general tax."

A "Yes" vote is a vote in favor of the tax.

A "No" vote is a vote against the tax.

This ordinance will be approved if a majority of those voting on Measure VV vote "yes."


Published Arguments — Arguments for and against the ballot measure

Argumento A FAVOR

Tired of having Sacramento politicians and people who don't live in Daly City seizing our money?

Do something about it! Vote YES on VV to maintain Daly City's public safety and other essential services WITHOUT taxing Daly City's residents or property owners who are not hotel guests in our city.

Measure VV is simply an update to the tax paid by out-of-town visitors/hotel guests (also known as a "hotel tax" or a "bed tax") when they stay in a hotel or motel in Daly City - it is NOT a tax on residents' homes or properties.

Voting YES on VV maintains priorities our community has identified including senior, youth, after-school, parks/recreation, and library services; supporting programs for homeless individuals; maintaining or improving public safety programs such as responding to 911 calls, managing traffic, addressing burglaries, and providing school safety officers.

Measure BB and VV have been placed on the ballot to maintain Daly City's long-term financial stability. ALL funds generated by Measures BB and VV must be used locally on OUR services - Sacramento politicians can't touch a cent!

 * Yes on BB and VV maintains Daly City's 911 emergency response and improves police protection

 * Yes On BB and VV maintains our local fire protections and paramedic services

 * Yes on BB and VV keeps our streets and public areas in our city safe and clean

 * Yes on BB and VV ensures Daly City is prepared for a natural disaster

Yes on BB and VV are fiscally accountable. Both measures require mandatory annual independent financial audits and public reviews for expenditures to ensure that all money generated is spent as promised to you, the taxpayer.

Join a unanimous Mayor and City Council in voting YES on VV.

For factual information about Measures BB and VV, visit


/s/ Juslyn C. Manalo, Mayor, City of Daly City 

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