Voter’s Edge California
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Presentado por
League of Women Voters of California Education Fund
November 6, 2018 — Elección General de California

Town of Colma
Measure PP - Majority Approval Required

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Resultados electorales


337 votos si (77.12%)

100 votos no (22.88%)

To maintain and improve general Town services, such as police service levels, street operations and maintenance, as well as parks, community buildings and infrastructure; shall the Town of Colma adopt an ordinance establishing a 12% Transient Occupancy ("Hotel") Tax generating approximately $319,000 annually until ended by voters, if a hotel is developed, requiring annual audits and no tax rate increase without voter approval?

¿Qué es esta propuesta?

Información básica sobre la iniciativa de ley — Información oficial sobre esta iniciativa

Análisis del analista legislativo / Proposal

Christopher J. Diaz, City Attorney

Measure PP was placed on the ballot by the Colma City Council and, if approved by a majority of Colma voters, will amend the Municipal Code to establish a Transient Occupancy Tax (TOT), also generally known as a "hotel" tax at the maximum rate of twelve percent (12%) of rent paid by guests in order to occupy a room or space in a hotel or similar lodging (referred to herein as a "hotel"). This TOT would be imposed upon occupancy of a room or hotel space within the City for dwelling, lodging, or sleeping purposes for a period of thirty (30) consecutive days or less. Measure PP would also clarify that the tax applies to the full rent paid by the hotel guest for occupancy, whether payment is made directly to a hotel operator or to a third-party "rental agent" for booking purposes (i.e., online travel companies and online short term rental companies).

The tax rate set by Measure PP can be increased or decreased by the City Council provided it does not exceed the voter approved maximum rate. It is anticipated that this rate increase will generate a potential additional $319,000 in new revenues dependent on when a hotel is established in the Town.

Measure PP would be a "general tax". All revenue from this tax would be deposited into the City's General Fund and could be used for general City operations and services, including police enforcement, emergency response, parks, youth and senior services, and street repair. Pursuant to State Law, a general tax requires approval by a majority of the City's voters voting at an election.

A "Yes" vote on Measure PP will approve the TOT tax.

A "No" vote on Measure PP will not approve the TOT tax.

Published Arguments — Arguments for and against the ballot measure

Argumento A FAVOR

As with other cities in the State of California facing state mandates and other costs, the Town of Colma is not immune from needing to develop new revenue sources. While the Town's future looks bright, we must plan for the future, focusing on growing our local economy and generating new city revenue.

Transient Occupancy Tax (TOT) also known as "hotel tax" or "bed tax" serves as an additional source of non-property tax revenue to local governments. The Transient Occupancy Tax is applied to any person who occupies a hotel for thirty (30) consecutive days or less.

Vote YES to ensure that when a hotel is built in the Town of Colma, a Transient Occupancy Tax (TOT) of 12% will be charged to each guest. This is to offset any services provided by Colma.

Vote YES for the Town of Colma Transient Occupancy Tax (TOT) which is not a tax on the residents but a form of revenue from our visitors.

Vote YES so that the Town can invest in repairing and improving our infrastructure, City streets and sidewalks, and maintain public safety operations without increasing taxes paid by local residents and businesses.

Vote YES to ensure the Town of Colma receives a Transient Occupancy Tax (TOT) of 12% which is a standard hotel business practice and in line with seven other cities in San Mateo County.

Vote YES to diversify the Town of Colma revenue stream.

Vote YES to sustain our quality of life and small town character without taxing our citizens.

Please join a unanimous City Council and vote Yes on Measure PP/


/s/ Raquel "Rae" Gonzalez, Mayor

/s/ Helen Fisicaro, Councilmember 

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